Posted by Justin on 07 23rd, 2010
After getting rid from all small car names, General Motors Corporation has focused on developing its core brands. According to the recent information, the American auto giant is considering to produce a sports coupe, which will be sold under the Buick name.
The design director of Chevrolet and Buick brands, John Cafaro confirmed in an interview with a local Automotive Newsthat periodical, that Buick wants to face to a younger audience of buyers. He said that his goal is to “rejuvenate” the brand, to breathe more life into it and try to practice the idea to create a coupe and more expressive vehicles.
According to Cafaro, Buick is now in the same situation, in which was Cadillac some time ago, which attracted attention of age clients only. Then, the brand has been able to change its image, and Buick will dothe same way.
At the moment this automaker produces only three different models, including an aging Lucerne, which will be discontinued later this year. The only thing that remains is full-size crossover Enclave and the new sedan LaCrosse, which was completely renovated in 2010.
John Cafaro noted that company simply needs to expand its product range and the trailblazer among those models will have to set the direction of development and lead the lineup. The best option for this will be the release of sports coupe. Due to the close ties between Buick and Opel (including Opel Insignia, which will be sold in the U.S. under the Buick Regal name), we can assume that the new coupe can appear in an assortment of the German brand as well.
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